Coach Every Athlete Like
You Only Had One

01 / Check-ins

Keep tabs on every athlete,
all season.

Know how your athletes are really doing.

Athletes fill a weekly check-in via our application. Takes them 2 minutes and gives you a read on how each athlete is really doing, mentally and physically.

Know where to put your focus.

The team overview shows you the global state of your team at a glance: who's improving, who to watch, who's injured.

You also get the team average for every metric you read on an athlete, so you can tell one athlete's rough week from the whole team's.

Twice the awareness.
No extra effort.

02 / Identity

Understand who's
in front of you.

Athletes take the Identity Test.

A 30-minute personality test that reveals an athlete's dominant personality types, learning styles, grit, how they respond to pressure, and more. They see it, and so do you.

Know the athlete, adapt your approach.

Every person is different, and your coaching should reflect that. From a quick read, you can now coach the athlete like you've known them for years.

03 / The Lab

Turn information into action.
Welcome to the Lab.

The Lab brings the power of AI to your fingertips. Ask anything about your athletes, build goal-specific game plans, and get communication tips.

“How can I maximize Tom's growth this season?”

“Tom seems off recently, analyze his latest check-ins...”

Athlete-grounded intelligence.

Whether you're asking a simple question or building a full-on game plan, the Lab bases its responses on the athlete's Identity, their latest check-ins, as well as any input you add as their coach.

“How should I bring this up with Tom without pushing him away?”

Enroll your organization today!

Want to use Athlete-X for your organization? Contact us for a demo or get started right now by clicking the button below.

04 / Scouting

Scouts don't just see stats.
They see the whole athlete.

That means the highlights and the season, plus what drives them, how they take coaching, and how they handle pressure. Your scouts filter on all of it, save a search, and hear about the next athlete who fits.

Pricing that adapts to your reality.

Pick a plan for the organization, then pay for each person who coaches or scouts. Managing the account on its own is free.

Recommended
Performance $59 /mo

Base, plus the Lab.


  • Full athlete Identity profiles
  • Weekly check-ins and team health
  • Unlimited teams and rosters
  • Athlete portfolios and scouting grid
  • The Lab, for all your coaches
  • Identity summaries for every athlete
  • Game plans and communication tips
Base $29 /mo

Everything you need to run your teams.


  • Full athlete Identity profiles
  • Weekly check-ins and team health
  • Unlimited teams and rosters
  • Athlete portfolios and scouting grid
  • The Lab, for all your coaches
  • Identity summaries for every athlete
  • Game plans and communication tips
League Let's talk

For leagues and large organizations running many clubs at once.


We will build the numbers around your structure: one bill, your own terms, and help moving your clubs across.

Contact us

Work out your number

Most clubs land between $60 and $200 a month. Set your staff size and see exactly where you land.

Plan

$95 a month

$59 plan + 6 spots × $6

Your first month is free. Cancel any time.

What people say about Athlete-X

I’ve coached athletes at every level. Talent has never been the biggest challenge. Having a complete picture of each athlete has. Athlete-X finally gives coaches that complete picture.
Bob Hartley

The things people ask.

What does a club of twelve pay?

The plan plus $6 for each person who coaches or scouts. Twelve staff on Performance is $131 a month, and whoever only manages the account takes no spot.

Can we try it first?

The first month is free. We take a card up front so nothing breaks the day it ends, and you can cancel before then at no charge.

Are we locked in for a season?

No. Billing is monthly, you can cancel any time, and you keep access until the end of the period you have paid for.

What do athletes have to do?

One check-in a week, about two minutes on their phone, and the Identity test once, about thirty minutes. That is the whole ask.

Who owns an athlete's data?

The athlete. Their portfolio is their work: if they leave your club it leaves with them, and deleting their account deletes their data.

Is it available in French?

Yes. The whole platform runs in English and French, and each person picks their own.

All the questions

Get started with Athlete-X